Wins on marketing
Showing 1-10 of 10 results
21:50 1. 4 basic elements of marketing
2007-02-28
1 view
The episode analyses the importance of 4Ps of marketing: product, price, place, and promotion. Besides, it interviews Richard Wong, a designer of trendy toy products and Anna Lee, an agent of overseas...
21:52 2. Low Birth Rate
2007-03-07
1 view
The episode discusses in detail the significance of macro-environmental factors on a firm. Meanwhile, it also studies the cases of three small and medium-sized enterprises to talk about what have thei...
21:50 3. Marketing Research
2007-03-14
1 view
The episode introduces the objective and different ways of marketing research. Meanwhile, it also investigates the relations between marketing research, enterprises and consumers, and describes some m...
21:56 4. Rational consumption, Emotional consumption and Experiential consumption.
2007-03-21
2 views
The episode introduces several different types of consumer behavior: rational consumption, emotional consumption and experiential consumption. Meanwhile, it also studies the cases of three enterprises...
21:58 5. Segment, Training, Position
2007-03-28
1 view
The episode describes three types of marketing trifecta: segmentation, targeting, and positioning. Besides, it studies the cases of three enterprises: school lunchboxes provider, bus model shop, and t...
21:50 6. Creative & Invention
2007-04-04
1 view
The episode introduces the source of creativity and studies the cases of four enterprises: a mobile pet grooming services with a pet cafe, mini store services, cooler-bag manufacturer and water writin...
21:51 7. How can one make profit successfully?
2007-04-11
1 view
The episode describes the secret to a successful pricing strategy and studies the cases of four enterprises: Alex and Felix's environment business, Lee Heng Diamond Company Limited, Tao Heung Holding ...
21:50 8. Advertising & Promotion
2007-04-18
1 view
The episode introduces four elements of promotion: advertising, sales promotion, public relations and direct selling. Besides, four enterprises: an upper floor desserts school, a pun choi catering ope...
21:53 9. Distribution Channels
2007-04-25
1 view
The episode discusses in detail the types of distribution channel. Besides, it studies the cases of three enterprises: a company producing mid- to high-end window covering products, an agent of door l...
21:50 10. Service Quality
2007-05-02
1 view
The episode describes the seven elements in the marketing service: products, price, promotion, place, staff, service process and substantial evidence. Besides, it studies the cases of three enterprise...
