Mapping global trade
Showing 1-6 of 6 results
1. Positioning your business
2005-03-03
Available at Media Resourcs Collection (3/F)
Three small and medium-sized businesspeople in different positions and stages share their experiences in doing business. They also talk about the business strategies and the hardships they encountered...
2. Trade fairs in action
2005-03-10
Available at Media Resourcs Collection (3/F)
SARS hit Hong Kong in April 2003. However, the Gift and Premium Fair was still held at that time. The companies have gained a lot through the fair. We look at the strategies the companies employed to ...
3. Global marketing
2005-03-17
Available at Media Resourcs Collection (3/F)
Global marketing means that the companies from different countries can complement with each other to strength their own products and services or to expand their market. Several cases are investigated ...
4. The best is yet to come
2005-03-24
Available at Media Resourcs Collection (3/F)
Part 1: The Northern city of Switzerland, Basel, derives its strength from its prime location in the centre of Europe. Many important international exhibitions are held there every year. Several exhib...
5. Into the hinterland
2005-03-31
Available at Media Resourcs Collection (3/F)
China’s accession to the world trade organization (WHO), the implementation of “9+2”, further liberalization under CEPA II and Beijing Olympics in 2008 are the precious business opportunities for Chin...
6. Service is our strength; Fame and architecture; the game of licensing
2005-04-07
Available at Media Resourcs Collection (3/F)
Part 1: Service industries extend well in various areas. We look at how the businessmen employ their strategies in service industries in order to enhance Hong Kong’s economy activities. Part 2: Hong ...
